Politicians try to reach young voters on TikTok for midterms

As Megan Thee Stallion raps about her desires for a lover, a young woman records herself in her room, strutting toward her phone in sweatpants and a tank top.

On sync to the track’s beat, she drops low. This is usually the part where TikTok creators pivot and show themselves in a new outfit, glammed up.

Instead, a 49-year-old man in a suit and tie appears, mirroring the woman’s dance pose before crouching on his office floor, an American flag on a stand behind him.

“Hey, are you registered to vote?” Florida Democratic congressional candidate Ken Russell asks, bear crawling toward his phone’s screen. “There’s a primary on Aug. 23 and the general election Nov. 8. Wait, come back, wait ...”
 
TikTok by Olivier Bergeron is licensed under Unsplash unsplash.com
Sign Up For Our Newsletter