X is fighting back against organizations that seek advertising boycotts in order to silence free speech on the internet.
X CEO Linda Yaccarino announced on Tuesday that the platform has determined to bring suit against the Global Alliance for Responsible Media. This came after the House Judiciary revealed during hearings that the group had systematically organized boycotts against X.
"We tried peace for two years," X owner Elon Musk said, "now it's war."
"I was shocked by the evidence uncovered by the House Judiciary Committee," Yaccarino began in a message to X users, "that a group of companies organized a systematic illegal boycott against X. It is just wrong. And that is why we are taking action." She then announced an anti-trust lawsuit against GARM as well as "four of its key members and the World Federation of Advertisers."
"The evidence and facts are on our side," she said, noting that "they conspired to boycott X which threatens our ability to thrive in the future. That puts your global town square, the one place that you can express yourself freely and openly, at long term risk. People are hurt when the marketplace of ideas is constricted. No small group of people should be able to monopolize what gets monetized."
