Twitter CEO Elon Musk expressed his gratitude for companies that resumed advertisements on the platform despite a pressure campaign from leftist activist groups.
Several organizations endorsed a letter to the executives of major Twitter advertisers claiming that “extremists” see Musk’s takeover of the social media platform as “a new opportunity to post the most abusive, harassing, and racist language and imagery,” including “clear threats of violence against people with whom they disagree.” As many as 50 of the largest 100 advertisers “either announced or seemingly stopped” their ads, according to a subsequent report from left-wing Media Matters, one of the groups that endorsed the letter.
Some of the companies, however, are now returning to the platform. Musk said during a public Twitter Spaces meeting that Apple has “fully resumed” advertising. Amazon, which had paused some ads, will now increase overall advertisement spending to $100 million per year, according to Zoe Schiffer, the managing editor of technology outlet Platformer.
“Just a note to thank advertisers for returning to Twitter,” Musk said on Saturday.
